🔗 Law of Jante

🔗 Denmark 🔗 Sociology 🔗 Norway 🔗 Sweden

The Law of Jante (Danish: Janteloven) is a code of conduct known in Nordic countries that characterizes not conforming, doing things out of the ordinary, or being overtly personally ambitious as unworthy and inappropriate. The attitudes were first formulated in the form of the ten rules of Jante Law by the Dano-Norwegian author Aksel Sandemose in his satirical novel A Fugitive Crosses His Tracks (En flyktning krysser sitt spor, 1933), but the actual attitudes themselves are older. Sandemose portrays the fictional small Danish town Jante, which he modelled upon his native town Nykøbing Mors in the 1930s, where nobody was anonymous, which is typical of all small towns and communities.

Used generally in colloquial speech in the Nordic countries as a sociological term to denote a social attitude of disapproval towards expressions of individuality and personal success, it emphasizes adherence to the collective.