🔗 McCollough effect

🔗 Psychology

The McCollough effect is a phenomenon of human visual perception in which colorless gratings appear colored contingent on the orientation of the gratings. It is an aftereffect requiring a period of induction to produce it. For example, if someone alternately looks at a red horizontal grating and a green vertical grating for a few minutes, a black-and-white horizontal grating will then look greenish and a black-and-white vertical grating will then look pinkish. The effect is remarkable because, where time-elapse testing is employed, it has been reported to last up to 2.8 months.

The effect was discovered by American psychologist Celeste McCollough in 1965.