🔗 Barbie Liberation Organization

🔗 Sociology 🔗 Organizations 🔗 Media 🔗 Culture 🔗 Sociology/social movements 🔗 Toys

The Barbie Liberation Organization or BLO, sponsored by RTMark, were a group of artists and activists involved in culture jamming. They gained notoriety in 1993 after switching voice boxes in talking G.I. Joes and Barbie dolls. The BLO performed "surgery" on a reported 300–500 dolls from retail and returned them to shelves, an action they refer to as shopgiving. Thus, Teen Talk Barbie dolls would say phrases such as "Vengeance is mine", while G.I. Joe dolls would say phrases such as "The beach is the place for summer!"