🔗 Thought-Terminating Cliche

🔗 Marketing & Advertising 🔗 Linguistics

A thought-terminating cliché (also known as a semantic stop-sign, a thought-stopper, bumper sticker logic, or cliché thinking) is a form of loaded language, commonly used to quell cognitive dissonance. Depending on context in which a phrase (or cliché) is used, it may actually be valid and not qualify as thought-terminating; it does qualify as such when its application intends to dismiss dissent or justify fallacious logic. Its only function is to stop an argument from proceeding further, in other words "end the debate with a cliche... not a point." The term was popularized by Robert Jay Lifton in his 1961 book Thought Reform and the Psychology of Totalism, who called the use of the cliché, along with "loading the language", as "The language of Non-thought".