🔗 The Pizza Meter

🔗 United States 🔗 Food and drink 🔗 Food and drink/Foodservice

The Pizza Meter refers to sudden increases of pizza orders from U.S. government offices, such as the White House and The Pentagon, before large events such as the Iraqi invasion of Kuwait, the Panama Invasion, and the Grenada invasion.

On the night of August 1, 1990, the night before the Iraqi invasion of Kuwait, military personnel at The Pentagon came together to discuss issues in the Middle East. According to Frank Meeks, the owner of Washington, D.C.'s Domino's Pizza franchise of 45 restaurants, the CIA ordered a record-breaking 21 pizzas from Domino's that night. Between January 7 to January 16, 1991, the number of pizza deliveries to the Pentagon past 10 p.m reached 101, with another 55 pizzas delivered to the White House on January 16 between 10 p.m. and 2 a.m.

Meeks tied the influx of pizza orders from the Pentagon, White House, and the CIA to oncoming major announcements from the White House, publicizing his observations. Consequently, the public nicknamed the event "The Pizza Meter". Shortly after Meeks' comments were released, government offices no longer ordered from Domino's branches in Washington, opting to buy pizza at separate times or at different pizza joints.