🔗 Pizza Effect

🔗 Religion 🔗 Sociology

In religious studies and sociology, the pizza effect is the phenomenon of elements of a nation or people's culture being transformed or at least more fully embraced elsewhere, then re-imported back to their culture of origin, or the way in which a community's self-understanding is influenced by (or imposed by, or imported from) foreign sources. It is named after the idea that modern pizza toppings were developed among Italian immigrants in the United States (rather than in native Italy, where in its simpler form it was originally looked down upon), and was later exported back to Italy to be interpreted as a delicacy in Italian cuisine.

Related phrases include "hermeneutical feedback loop", "re-enculturation", and "self-orientalization". The term "pizza effect" was coined by the Austrian-born Hindu monk and professor of Anthropology at Syracuse University, Agehananda Bharati in 1970.