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🔗 Architecture 🔗 Marketing & Advertising 🔗 Retailing 🔗 Shopping Centers

In shopping mall design, the Gruen transfer (also known as the Gruen effect) is the moment when consumers enter a shopping mall or store and, surrounded by an intentionally confusing layout, lose track of their original intentions, making consumers more susceptible to make impulse buys. It is named for Austrian architect Victor Gruen, who disavowed such manipulative techniques.

🔗 Shopping Centers 🔗 Zimbabwe

The Eastgate Centre is a shopping centre and office block in central Harare, Zimbabwe whose architect is Mick Pearce. Designed to be ventilated and cooled by entirely natural means, it was probably the first building in the world to use natural cooling to this level of sophistication. It opened in 1996 on Robert Mugabe Avenue and Second Street, and provides 5,600 m² of retail space, 26,000 m² of office space and parking for 450 cars.