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🔗 Architecture 🔗 Marketing & Advertising 🔗 Retailing 🔗 Shopping Centers

In shopping mall design, the Gruen transfer (also known as the Gruen effect) is the moment when consumers enter a shopping mall or store and, surrounded by an intentionally confusing layout, lose track of their original intentions, making consumers more susceptible to make impulse buys. It is named for Austrian architect Victor Gruen, who disavowed such manipulative techniques.

🔗 Economics 🔗 Psychology 🔗 Marketing & Advertising 🔗 Retailing

In decision making and psychology, decision fatigue refers to the deteriorating quality of decisions made by an individual after a long session of decision making. It is now understood as one of the causes of irrational trade-offs in decision making. Decision fatigue may also lead to consumers making poor choices with their purchases.

There is a paradox in that "people who lack choices seem to want them and often will fight for them", yet at the same time, "people find that making many choices can be [psychologically] aversive."

For example, major politicians and businessmen such as former United States President Barack Obama, Steve Jobs, and Mark Zuckerberg have been known to reduce their everyday clothing down to one or two outfits in order to limit the number of decisions they make in a day.

🔗 United States 🔗 Companies 🔗 Retailing 🔗 Home Living 🔗 United States/Nebraska - Omaha

Nebraska Furniture Mart is the largest home furnishing store in North America selling furniture, flooring, appliances and electronics. NFM was founded in 1937 by Belarus-born Rose Blumkin, universally known as Mrs. B., in Omaha, Nebraska, United States. Under the motto "sell cheap and tell the truth," she worked in the business until age 103. In 1983, Mrs. B. sold a majority interest to Berkshire Hathaway in a handshake deal with Warren Buffett.

🔗 Economics 🔗 United Kingdom 🔗 Retailing

In economics, shrinkflation is the process of items shrinking in size or quantity, or even sometimes reformulating or reducing quality while their prices remain the same or increase. The word is a portmanteau of the words shrink and inflation. First usage of the term has been attributed to both Pippa Malmgren and Brian Domitrovic.

🔗 United States 🔗 Disaster management 🔗 Food and drink 🔗 Food and drink/Foodservice 🔗 Retailing

The Waffle House Index is an informal metric named after the Waffle House restaurant chain and is used by the Federal Emergency Management Agency (FEMA) to determine the effect of a storm and the likely scale of assistance required for disaster recovery.

🔗 United States 🔗 Marketing & Advertising 🔗 Retailing 🔗 Holidays 🔗 Holidays/Christmas

Buy Nothing Day (BND) is an international day of protest against consumerism. In North America, the United Kingdom, Finland and Sweden, Buy Nothing Day is held the day after U.S. Thanksgiving, concurrent to Black Friday; elsewhere, it is held the following day, which is the last Saturday in November. Buy Nothing Day was founded in Vancouver by artist Ted Dave and subsequently promoted by Adbusters, based in Canada.

The first Buy Nothing Day was organized in Canada in September 1992 "as a day for society to examine the issue of overconsumption." In 1997, it was moved to the Friday after American Thanksgiving, also called "Black Friday", which is one of the ten busiest shopping days in the United States. In 2000, some advertisements by Adbusters promoting Buy Nothing Day were denied advertising time by almost all major television networks except for CNN. Soon, campaigns started appearing in the United States, the United Kingdom, Israel, Austria, Germany, New Zealand, Japan, the Netherlands, France, Norway and Sweden. Participation now includes more than 65 nations.

🔗 Canada 🔗 Finance & Investment 🔗 Marketing & Advertising 🔗 Numismatics 🔗 Automobiles 🔗 Retailing

Canadian Tire money, officially Canadian Tire 'money' or CTM, is a loyalty program operated by the Canadian retail chain Canadian Tire Corporation (CTC). It consists of both paper coupons introduced in 1958 and used in Canadian Tire stores as scrip, and since 2012 in a digital form introduced as Canadian Tire Money Advantage, rebranded in 2018 as Triangle Rewards. Both forms of the loyalty program remain current as of December 2022. Canadian Tire Money has been noted as the most successful loyalty program in Canadian retail history.

Canadian Tire Money is denominated in Canadian dollars. It is earned based on the pre-tax amount of a purchase, excluding labour and shop supplies costs. The initial rate earned was 5% of the eligible purchase price, but it was lowered to 3%, then to 1.4% and now is 0.4%.

When used to pay for merchandise, CTM is considered to be a cash equivalent and may be used to pay for any part of a purchase, including sales taxes. CTM cannot be exchanged for real Canadian currency.

🔗 Finance & Investment 🔗 Economics 🔗 Food and drink 🔗 Food and drink/Foodservice 🔗 Retailing 🔗 Globalization

The Big Mac Index is a price index published by The Economist as an informal way of measuring the purchasing power parity (PPP) between two currencies and provides a test of the extent to which market exchange rates result in goods costing the same in different countries. It "seeks to make exchange-rate theory a bit more digestible."

The index, created in 1986, takes its name from the Big Mac, a hamburger sold at McDonald's restaurants.

🔗 Aviation 🔗 Marketing & Advertising 🔗 United Kingdom 🔗 Guild of Copy Editors 🔗 Retailing 🔗 Home Living

The Hoover free flights promotion was a marketing promotion run by the British division of the Hoover Company in late 1992. The promotion, aiming to boost sales during the global recession of the early 1990s, offered two complimentary round-trip plane tickets to the United States, worth about £600, to any customer purchasing at least £100 in Hoover products. Hoover had been experiencing dwindling sales as a result of the economic downturn and a sharp increase in competing brands. Hoover was counting on most customers spending more than £100, as well as being deterred from completing the difficult application process, and not meeting its exact terms.

Consumer response was much higher than the company anticipated, with many customers buying the minimum £100 of Hoover products to qualify. It was perceived as two US flights for just £100 with a free vacuum cleaner included. The resulting demand was disastrous for the 84-year-old company. Hoover cancelled the ticket promotion after consumers had already bought the products and filled in forms applying for millions of pounds' worth of tickets. Reneging on the offer resulted in protests and legal action from customers who failed to receive the tickets they had been promised. The campaign was a financial disaster for the company and led to the loss of Hoover's Royal Warrant after the airing of a 2004 BBC documentary. The European branch of the company was eventually sold to one of its competitors, Candy, having never recovered from the losses, the promotion and the subsequent scandal.

🔗 Computing 🔗 BBC 🔗 Comedy 🔗 Retailing

"Computer says no" is a catchphrase first used in the British sketch comedy television programme Little Britain in 2004. In British culture, the phrase is used to criticise public-facing organisations and customer service staff who rely on information stored on or generated by a computer to make decisions and respond to customers' requests, often in a manner which goes against common sense. It may also refer to a deliberately unhelpful attitude towards customers and service-users commonly experienced within British society, whereby more could be done to reach a mutually satisfactory outcome, but is not.