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🔗 Brands 🔗 Health and fitness 🔗 AIDS 🔗 U2

Product Red, stylized as (PRODUCT)^RED or (PRODUCT)RED, is a licensed brand by the company Red, stylized as (RED), that seeks to engage the private sector in raising awareness and funds to help eliminate HIV/AIDS in eight African countries, namely Eswatini (formerly Swaziland), Ghana, Kenya, Lesotho, Rwanda, South Africa, Tanzania, and Zambia. It is licensed to partner companies including Apple Inc., Nike, American Express (UK), The Coca-Cola Company, Starbucks, Converse, Electronic Arts, Primark, Head, Buckaroo, Penguin Classics (UK & International), Gap, Armani, FIAT, Hallmark (US), SAP, Beats Electronics, and Supercell. The concept was founded in 2006 by U2 frontman and activist Bono, together with Bobby Shriver of the One Campaign and DATA. The Global Fund to Fight AIDS, Tuberculosis and Malaria is the recipient of Product Red's money.

As part of a new business model, each partner company creates a product with the Product Red logo. In return for the opportunity to increase revenue through the Product Red license, up to 50% of profits gained by each partner is donated to the Global Fund. As Product Red is owned by Red, a portion of the contributions received from the partner brands is assigned as profit. Such an amalgamation of humanitarian aid and for-profit businesses is one example of "ethical consumerism".

In 2012, One Campaign acquired Red as a division of One. Both organizations were co-founded by Bono and Shriver.

Since 2020, Product Red has been used in the global fund to combat the COVID-19 pandemic.

🔗 Biography 🔗 AIDS

Robert Rayford (February 3, 1953 – May 15 or 16, 1969), sometimes identified as Robert R. due to his age, was a teenager from Missouri who has been suggested to represent the earliest case of HIV/AIDS in North America based on evidence published in 1988 in which the authors claimed indicated he was "infected with a virus closely related or identical to human immunodeficiency virus type 1." Rayford died of pneumonia, but his other symptoms baffled the doctors who treated him. A study published in 1988 reported the detection of antibodies against HIV. Results of testing for HIV genetic material were reported once at a scientific conference in Australia in 1999; however, the data have never been published in a peer-reviewed medical or scientific journal.