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🔗 Brands 🔗 Chemistry 🔗 Invention 🔗 Polymers

Starlite is an intumescent material claimed to be able to withstand and insulate from extreme heat. It was invented by British amateur chemist and hairdresser Maurice Ward (1933-2011) during the 1970s and 1980s, and received significant publicity after coverage of the material aired in 1990 on the BBC science and technology show Tomorrow's World. The name Starlite was coined by Ward's granddaughter Kimberly.

The American company Thermashield, LLC claims to have acquired the rights to Starlite in 2013 and replicated it. It is the only company to have itself publicly demonstrated the technology and have samples tested by third parties.

🔗 Internet 🔗 Computing 🔗 Brands 🔗 Microsoft 🔗 Home Living

The iLoo (short for Internet loo) was a cancelled Microsoft project to develop a Wi-Fi Internet-enabled portable toilet. The iLoo, which was to debut at British summer festivals, was described as being a portable toilet with wireless broadband Internet, an adjustable plasma screen, a membrane wireless keyboard, a six-channel speaker system, and toilet paper embossed with popular web site addresses. The iLoo was also to have an extra screen and keyboard on the outside, and was to be guarded. It was intended as the next in a series of successful initiatives by MSN UK which sought to introduce the internet in unusual locations, including MSN Street, MSN Park Bench and MSN Deckchair.

The project was announced by MSN UK on April 30, 2003, and was widely ridiculed before being declared a hoax by Microsoft on May 12. On May 13, another Microsoft press release stated that although the project had not been a hoax, it had been cancelled because it would do little to promote the MSN brand. There has since been speculation as to whether the project was cancelled for fear of being sued by Andrew Cubitt, who had invented the similarly named product "i-Loo". The iLoo was described as a public relations "debacle" by Online Journalism Review.

🔗 Food and drink 🔗 Brands 🔗 Food and drink/Beverages

OK Soda was a soft drink created by The Coca-Cola Company in 1993 that courted the American Generation X demographic with unusual advertising tactics, including neo-noir design, chain letters and deliberately negative publicity. After the soda did not sell well in select test markets, it was officially declared out of production in 1995 before reaching nationwide distribution. The drink's slogan was "Things are going to be OK."

🔗 Computing 🔗 Food and drink 🔗 Brands 🔗 Food and drink/Beverages

OpenCola is a brand of open-source cola, where the instructions for making it are freely available and modifiable. Anybody can make the drink, and anyone can modify and improve on the recipe. It was launched in 2001 by free software P2P company Opencola, to promote their open-source software concept.

🔗 France 🔗 Military history 🔗 Military history/Military science, technology, and theory 🔗 Military history/Weaponry 🔗 Brands 🔗 Military history/French military history 🔗 Military history/Military land vehicles 🔗 Military history/Italian military history 🔗 Military history/European military history

The Vespa 150 TAP was an anti-tank scooter made in the 1950s from a Vespa scooter for use with French paratroops (troupes aéroportées, TAP). Introduced in 1956 and updated in 1959, the scooter was produced by Ateliers de Construction de Motocycles et Automobiles (ACMA), the licensed assembler of Vespas in France at the time. Modifications from the civilian Vespa included a reinforced frame and a 75 mm (3.0 in) recoilless rifle mounted to the scooter.

The 150 TAPs mounted a M20 75 mm recoilless rifle, a U.S.-made light anti-armour weapon. It was very light in comparison to a standard 75 mm (3.0 in) cannon but was still able to penetrate 100 mm (3.9 in) of armour with its HEAT warhead. The recoil was counteracted by venting propellant gases out the rear of the weapon which eliminated the need for a mechanical recoil system or heavy mount.

The scooters would be parachute-dropped in pairs, accompanied by a two-man team. The gun was carried on one scooter, while the ammunition was loaded on the other. Due to the lack of any kind of aiming devices the recoilless rifle was never designed to be fired from the scooter; the gun was mounted on a M1917 Browning machine gun tripod, which was also carried by the scooter, before being fired. However, in an emergency it could be fired while in the frame, and while the scooter was moving.

The "Bazooka Vespa" was relatively cheap: Vespas cost roughly US$500 at the time, and the M20s were plentiful. 600 of them were produced, between 1956 and 1959. It had a cart, and also came with two cans of fuel.

The scooter themselves were original civilian produced VB1T models, 150 cc capacity engine. The engine was two stroke, top speed of 60 km/h (37 mph), enough speed to ram any vehicles if needed in an emergency, or move the user from the drop site to the area where the paratrooper was needed.

🔗 Germany 🔗 Brands 🔗 Automobiles 🔗 Germany/GDR

Trabant (German: [tʁaˈbant] ) is a series of small cars produced from 1957 until 1991 by former East German car manufacturer VEB Sachsenring Automobilwerke Zwickau. Four models were made: the Trabant 500, Trabant 600, Trabant 601, and the Trabant 1.1. The first model, the 500, was a relatively modern car when it was introduced.

It featured a duroplast body on a steel chassis, front-wheel drive, a transverse two-stroke engine, and independent suspension. Because this 1950s design remained largely unchanged until the introduction of the last model, the Trabant 1.1 in 1990, the Trabant became symbolic of the former East Germany's stagnant economy and the collapse of the Eastern Bloc in general. Called "a spark plug with a roof", 3,096,999 Trabants were produced. Older models have been sought by collectors in the United States due to their low cost and fewer restrictions on the importation of antique cars. The Trabant also gained a following among car tuning and rallying enthusiasts.

🔗 Brands 🔗 Automobiles

The Isetta is an Italian-designed microcar built under license in a number of different countries, including Argentina, Spain, Belgium, France, Brazil, Germany, and the United Kingdom. Because of its egg shape and bubble-like windows, it became known as a bubble car, a name also given to other similar vehicles.

In 1955, the BMW Isetta became the world's first mass-production car to achieve a fuel consumption of 3 L/100 km (94 mpg_‑imp; 78 mpg_‑US). It was the top-selling single-cylinder car in the world, with 161,728 units sold.

Initially manufactured by the Italian firm Iso SpA, the name Isetta is the Italian diminutive form of Iso, meaning "little Iso".

🔗 Marketing & Advertising 🔗 Brands 🔗 Graffiti

Reverse graffiti is a method of creating temporary or semi-permanent images on walls or other surfaces by removing dirt from a surface. It can also be done by simply removing dirt with the fingertip from windows or other dirty surfaces, such as writing "wash me" on a dirty vehicle. Others, such as graffiti artist Moose, use a cloth or a high-power washer to remove dirt on a larger scale.

Reverse graffiti has been used as a form of advertising, although this usage has been controversial, as its legality varies depending on jurisdiction.

🔗 Brazil 🔗 Brands 🔗 Automobiles 🔗 Brazil/Transportation in Brazil

The Gurgel Itaipu E150 is an electric car, produced by the Brazilian automobile manufacturer Gurgel. The Itaipu was presented at the Salão do Automóvel in 1974, with an intended production start in December 1975. Only a few of these cars were produced and is today a collector's item. Top speed was of the first prototypes were of approximately 30 km/h (19 mph) and the latest models reached up to 60 km/h (37 mph). While about twenty pre-series cars were built, it was never commercialized. It was the first electric car built in Latin America, and, its specifications were comparable to similar models of the time (see CitiCar). The car was named after the hydro-electric dam and power plant on the border of Brazil and Paraguay.

The car's design was unique, a very compact trapezoidal two-seater. The car itself weighed a mere 460 kg (1,014 lb), with the remaining 320 kg (705 lb) consisting of batteries. The name "Itaipu" was brought back for a larger commercial vehicle in 1980, called the Itaipu E400. This was based on the Volkswagen-engined Gurgel G800.

🔗 Brands

The AlphaSmart was a brand of portable, battery powered, word-processing keyboards manufactured by NEO Direct, Inc. (formerly Renaissance Learning, Inc, formerly AlphaSmart, Inc., formerly Intelligent Peripheral Devices, Inc.). Originally released in 1993, the first AlphaSmart models were intended for writing on-the-go and could be plugged into a computer to transfer saved written text. The units' portability and long battery life made them valuable to journalists, writers, and students. Later models expanded functionality by spell-checking, running applications, and accessing wireless printers.

The last model, Neo 2, was released in 2007, and production was discontinued by the company in late September 2013, although the company still offers support and software to existing users.