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🔗 Technology 🔗 Business 🔗 Marketing & Advertising

The theory of constraints (TOC) is a management paradigm that views any manageable system as being limited in achieving more of its goals by a very small number of constraints. There is always at least one constraint, and TOC uses a focusing process to identify the constraint and restructure the rest of the organization around it. TOC adopts the common idiom "a chain is no stronger than its weakest link". That means that organizations and processes are vulnerable because the weakest person or part can always damage or break them, or at least adversely affect the outcome.

🔗 United States 🔗 Business 🔗 Marketing & Advertising 🔗 Food and drink 🔗 Food and drink/Beverages

Between 1886 and 1959, the price of a 6.5-oz glass or bottle of Coca-Cola was set at five cents, or one nickel, and remained fixed with very little local fluctuation. The Coca-Cola Company was able to maintain this price for several reasons, including bottling contracts the company signed in 1899, advertising, vending machine technology, and a relatively low rate of inflation. The fact that the price of the drink was able to remain the same for over seventy years is especially significant considering the events that occurred during that period, including the founding of Pepsi, World War I, Prohibition, changing taxes, a caffeine and caramel shortage, World War II, and the company's desire to raise its prices. Much of the research on this subject comes from "The Real Thing": Nominal Price Rigidity of the Nickel Coke, 1886–1959, a 2004 paper by economists Daniel Levy and Andrew Young.

🔗 United States 🔗 Law 🔗 Marketing & Advertising

Leonard v. Pepsico, Inc., 88 F. Supp. 2d 116, (S.D.N.Y. 1999), aff'd 210 F.3d 88 (2d Cir. 2000), more widely known as the Pepsi Points case, is an American contract law case regarding offer and acceptance. The case was brought in the United States District Court for the Southern District of New York in 1999; its judgment was written by Kimba Wood.

In 1996, PepsiCo began a promotional loyalty program, in which customers could earn Pepsi Points; these points could, in turn, be traded for physical items. A television commercial for the loyalty program displayed the commercial's protagonist flying a McDonnell Douglas AV-8B Harrier II vertical take off jet aircraft to school, valued at $37.4 million at the time, which could be redeemed for 7,000,000 Pepsi Points. The plaintiff, John Leonard, discovered a loophole in the promotion, allowing him to purchase Pepsi Points at 10¢ per point. Leonard promptly delivered a check for $700,008.50 to PepsiCo, attempting to purchase the jet. PepsiCo initially refuted Leonard's offer, citing the humorous nature of the offer in the advertisement. Leonard then sued PepsiCo, Inc. in an effort to enforce the offer and acceptance perceived by Leonard to be made in the advertisement. In her judgment, Wood sided with PepsiCo, noting the frivolous and improbable nature of landing a fighter jet in a school zone that was portrayed by the protagonist. PepsiCo would re-release the advertisement, valuing the jet at 700,000,000 Pepsi Points.

🔗 Marketing & Advertising 🔗 Brands 🔗 Graffiti

Reverse graffiti is a method of creating temporary or semi-permanent images on walls or other surfaces by removing dirt from a surface. It can also be done by simply removing dirt with the fingertip from windows or other dirty surfaces, such as writing "wash me" on a dirty vehicle. Others, such as graffiti artist Moose, use a cloth or a high-power washer to remove dirt on a larger scale.

Reverse graffiti has been used as a form of advertising, although this usage has been controversial, as its legality varies depending on jurisdiction.

🔗 Philosophy 🔗 Philosophy/Logic 🔗 Business 🔗 Marketing & Advertising 🔗 Linguistics 🔗 Philosophy/Philosophy of language 🔗 Linguistics/Philosophy of language 🔗 Etymology

Bullshit (also bullcrap) is a common English expletive which may be shortened to the euphemism bull or the initialism B.S. In British English, "bollocks" is a comparable expletive. It is mostly a slang term and a profanity which means "nonsense", especially as a rebuke in response to communication or actions viewed as deceptive, misleading, disingenuous, unfair or false. As with many expletives, the term can be used as an interjection, or as many other parts of speech, and can carry a wide variety of meanings. A person who communicates nonsense on a given subject may be referred to as a "bullshit artist".

In philosophy and psychology of cognition the term "bullshit" is sometimes used to specifically refer to statements produced without particular concern of truth, to distinguish from a deliberate, manipulative lie intended to subvert the truth.

While the word is generally used in a deprecatory sense, it may imply a measure of respect for language skills or frivolity, among various other benign usages. In philosophy, Harry Frankfurt, among others, analyzed the concept of bullshit as related to, but distinct from, lying.

As an exclamation, "Bullshit!" conveys a measure of dissatisfaction with something or someone, but this usage need not be a comment on the truth of the matter.

🔗 United States 🔗 Biography 🔗 Marketing & Advertising 🔗 Judaism 🔗 Jewish history 🔗 Vienna

Edward Louis Bernays (; German: [bɛɐ̯ˈnaɪs]; November 22, 1891 − March 9, 1995) was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations". Bernays was named one of the 100 most influential Americans of the 20th century by Life. He was the subject of a full length biography by Larry Tye called The Father of Spin (1999) and later an award-winning 2002 documentary for the BBC by Adam Curtis called The Century of the Self.

His best-known campaigns include a 1929 effort to promote female smoking by branding cigarettes as feminist "Torches of Freedom" and his work for the United Fruit Company connected with the CIA-orchestrated overthrow of the democratically elected Guatemalan government in 1954. He worked for dozens of major American corporations including Procter & Gamble and General Electric, and for government agencies, politicians, and non-profit organizations.

Of his many books, Crystallizing Public Opinion (1923) and Propaganda (1928) gained special attention as early efforts to define and theorize the field of public relations. Citing works of writers such as Gustave Le Bon, Wilfred Trotter, Walter Lippmann, and his own double uncle Sigmund Freud, he described the masses as irrational and subject to herd instinct—and outlined how skilled practitioners could use crowd psychology and psychoanalysis to control them in desirable ways.

🔗 United States 🔗 Marketing & Advertising 🔗 Retailing 🔗 Holidays 🔗 Holidays/Christmas

Buy Nothing Day (BND) is an international day of protest against consumerism. In North America, the United Kingdom, Finland and Sweden, Buy Nothing Day is held the day after U.S. Thanksgiving, concurrent to Black Friday; elsewhere, it is held the following day, which is the last Saturday in November. Buy Nothing Day was founded in Vancouver by artist Ted Dave and subsequently promoted by Adbusters, based in Canada.

The first Buy Nothing Day was organized in Canada in September 1992 "as a day for society to examine the issue of overconsumption." In 1997, it was moved to the Friday after American Thanksgiving, also called "Black Friday", which is one of the ten busiest shopping days in the United States. In 2000, some advertisements by Adbusters promoting Buy Nothing Day were denied advertising time by almost all major television networks except for CNN. Soon, campaigns started appearing in the United States, the United Kingdom, Israel, Austria, Germany, New Zealand, Japan, the Netherlands, France, Norway and Sweden. Participation now includes more than 65 nations.

🔗 Film 🔗 Marketing & Advertising 🔗 Film/Filmmaking 🔗 Media 🔗 Toys 🔗 Games

Toyetic is a term referring to the suitability of a media property, such as a cartoon or movie, for merchandising tie-in lines of licensed toys, games and novelties. The term is attributed to Bernard Loomis, a toy development executive for Kenner Toys, in discussing the opportunities for marketing the film Close Encounters of the Third Kind, telling its producer Steven Spielberg that the movie wasn't "toyetic" enough, leading Loomis towards acquiring the lucrative license for the upcoming Star Wars properties.

🔗 Canada 🔗 Finance & Investment 🔗 Marketing & Advertising 🔗 Numismatics 🔗 Automobiles 🔗 Retailing

Canadian Tire money, officially Canadian Tire 'money' or CTM, is a loyalty program operated by the Canadian retail chain Canadian Tire Corporation (CTC). It consists of both paper coupons introduced in 1958 and used in Canadian Tire stores as scrip, and since 2012 in a digital form introduced as Canadian Tire Money Advantage, rebranded in 2018 as Triangle Rewards. Both forms of the loyalty program remain current as of December 2022. Canadian Tire Money has been noted as the most successful loyalty program in Canadian retail history.

Canadian Tire Money is denominated in Canadian dollars. It is earned based on the pre-tax amount of a purchase, excluding labour and shop supplies costs. The initial rate earned was 5% of the eligible purchase price, but it was lowered to 3%, then to 1.4% and now is 0.4%.

When used to pay for merchandise, CTM is considered to be a cash equivalent and may be used to pay for any part of a purchase, including sales taxes. CTM cannot be exchanged for real Canadian currency.

🔗 Philosophy 🔗 Politics 🔗 Psychology 🔗 Marketing & Advertising 🔗 Philosophy/Philosophy of science 🔗 Philosophy/Epistemology 🔗 Sociology 🔗 Education

Social facilitation is defined as improvement or decrease in individual performance when working with other people rather than alone.

In addition to working together with other people, social facilitation also occurs in the mere presence of other people. Previous research has found that individual performance is improved by coaction, performing a task in the presence of others who are performing a similar task, and having an audience while performing a certain task. An example of coaction triggering social facilitation can be seen in instances where a cyclist's performance is improved when cycling along with other cyclists as compared to cycling alone. An instance where having an audience triggers social facilitation can be observed where a weightlifter lifts heavier weight in the presence of an audience. Social facilitation has occasionally been attributed to the fact that certain people are more susceptible to social influence, with the argument that personality factors can make these people more aware of evaluation.

The Yerkes-Dodson law, when applied to social facilitation, states that "the mere presence of other people will enhance the performance in speed and accuracy of well-practiced tasks, but will degrade in the performance of less familiar tasks." Compared to their performance when alone, when in the presence of others they tend to perform better on simple or well-rehearsed tasks and worse on complex or new ones.

The audience effect attempts to explain psychologically why the presence of an audience leads to people performing tasks better in some cases and worse in others. This idea was further explored when some studies showed that the presence of a passive audience facilitated the better performance of a simple task, while other studies showed that the presence of a passive audience inhibited the performance of a more difficult task or one that was not well practiced, possibly due to psychological pressure or stress. (See Yerkes–Dodson law.)